It’s Time for Brands to Find Their Voice Again
Three ways to rediscover a critical brand asset So many brands today sound exactly the…
Browsing: Marketers
Why creativity always loses the battle against eight indifferent consumers
While the commissioning of qualitative and quantitative research is clearly important, the role of the…
Why it’s a bad idea for startups to make their branding distinctive
Fluid design is having a moment—and embracing it will save startups time and money in…
The User-Generated Content Advertising Ecosystem [Infographic]
What do marketers need to know about user-generated content (UGC) advertising? An infographic (below) from…
Why Australian brands are embracing the partnership economy
The core tenet of marketing is pretty simple and set in stone: brands must generate…
‘We could all use a clean slate’: R/GA CMO on inclusive hiring and why activism belongs in advertising
Hiring practices, employee benefits and company diversity are in focus at agencies and marketing organizations…
Many Western Brands Have Quit Russia. What About the Ones Left Behind?
As Russia’s war on Ukraine continues to accelerate a humanitarian crisis, brands have rightly focused…
Ad of the Day In Oreo and PFLAG’s Sweet Short Film, a Gay Man Finds a LifelongAlly in His Mother
The intersection between identity and culture is rarely more pronounced than when a person decides…
How agencies are innovating in the metaverse
Brands are flocking to the metaverse – with mixed results. Through it all, many of…
A guide to TikTok marketing strategy
Just a few years ago, most brands resisted the idea of marketing on TikTok. They…