How Agencies Can Retain Clients When a New CMO Comes In
Execs with longstanding client relationships give advice on withstanding disruption With each passing year, CMO…
Browsing: Marketers
What Apple’s big privacy changes mean for the future of marketing
Apple has done another transparency update. Sabri Suby looks at how this impacts digital marketers. …
See the 8 most amazing sights at Nike’s new LeBron James Innovation Center
The Nike Sport Research Lab has a new home in the house of King James.…
Enter a new era in retail marketing
PRET A MANGER & THE RISE OF RETAIL SUBSCRIPTIONS Cafe chain Pret A Manger has launched its coffee subscription service in New York…
The clever trick one firm is using to design furniture for the hybrid work era
If the cubicle symbolized the mid-century office, and the open floor plan defined the early…
Consumers Say They’ve Increased Social Media Messaging With Brands Since Pandemic, Find It More Positive
In a potentially significant change in consumer behavior related to the pandemic, new research indicates…
Design history has conveniently excluded women. That’s finally changing
It may be a century late, but a recent slew of books and exhibits showcase…
See the DreamCube, the immersive spectacle that’s like walking into a video game
It’s not sci-fi. The brand has already signed deals with the NBA and Manchester United.…
SEO Expert Survey: Traffic, Budget, and Time Trends
Search engine optimization (SEO) professionals say most of their clients had an increase in traffic…
Misleading metrics: How disinformation networks fake audiences
False behaviours and identities online can undermine the whole system of digital advertising that brands…