How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
Browsing: Marketers
Why Every B2B Marketer Should be Leveraging Intent Data
By now, businesses are well aware that the better they know their prospects, the more…
Everything in context – study reveals power of content-relevant ads
New research shows 70% of consumers in the UK are more likely to recall an…
This Oreo ad is a hopelessly baby-brained salute to civility before a contentious election
Last week, the two candidates running for Utah governor appeared in the same ad, a PSA…
Effective Link-Building for B2B Marketers
Growing your backlink profile is an indispensable part of your B2B marketing efforts. But if…
The State of In-House Programmatic Advertising [Infographic]
Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to…
CMO Conversations: Erica Probst, Head of Sales, YouTube
2020 has been a momentous year for all sorts of reasons, with huge changes to…
How Carrefour beat the ‘big bad wolf’ syndrome
Carrefour, the French supermarket chain, successfully demonstrated how large brands – often depicted as the…
The Three Key Types of Influencer Marketing Campaigns [Infographic]
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.…
How Uber Eats and Chobani Leverage Real-Time Data to Inform Business Decisions
Marketers have had to be nimble as they navigate these uncertain times. Real-time data and…