The human element of data-led advertising
Tasneem Ali considers how marketers can bring the human element back to their advertising strategy…
Browsing: Marketers
Making the unreal, real: designing for ‘extended reality’
New extended reality tools will allow marketers incredible design capabilities, says Frog Design president Andrew…
The evolution of the virtual influencer: no longer just a trend
As CGI technologies cheapen and influencer marketing budgets increase, Madeleine Mak, a client development executive…
Retargeting on LinkedIn: What B2B Marketers Need to Know [Infographic]
The B2B customer journey is often long and complex, involving quite a bit of investigation,…
CX is changing as ‘Creative Experience’ is on the rise
COVID-19 is changing how CMOs view the customer experience, with their focus now moving beyond…
3 Reasons Marketing Is The New Sales
Sales have long been regarded as the driving force of business — as they should, right? If you…
How To Attract Your Audience’s Attention In A Crowded Space
You’ve got a great product to sell, a creative campaign strategy and an awesome team…
This decade’s most important marketing question: What data rights do advertisers possess?
Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data…
How to fix the relationship between agencies and procurement
The highest order of agency-client relationship is that of the trusted advisor, argues Jim Hubbard…
The Definitive Guide to Building a Network of Brand Ambassadors
Are you looking for new ways to reach your target consumers through marketing strategies? You’ve…