Strengthen Your Leadership with the Science of Awe
This Nano Tool for Leaders from Wharton Executive Education offers techniques for developing an “awe…
Browsing: Marketing
‘Turn on the comments you cowards’: Why are brands blocking feedback on social?
Social is supposed to be a conversational channel, so why are brands turning off the…
What’s on Your Alexa Shopping List? How Retailers Can Win With Voice-assist Technology
New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how…
OK, Robot: Making AI a Friend, Not a Foe
How to Survive the A.I. Revolution A human-centered approach to artificial intelligence envisions a future…
Can Finance Unleash Marketing’s Potential?
The CMO Council’s new report Marketing & Finance: Fueling Innovation Or Falling Behind? examines how economic adversity…
Not everything that can be counted really counts
As marketers, our goal should not be to count clicks; it should be to build…
How to Convince Someone Using This Simple Writing Tip
Remember when your sixth-grade English teacher told you it was better to write your essay…
How does AI art make creative directors feel, really?
AI art: everyone, it seems, has an opinion on it. But what do the people…
To get the mix of brand and performance right, theory on its own is not enough
A combination of brand building and performance marketing is the best approach, but putting this…
Coca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads
An aversion to political controversy and a reliance on creators for AI-generated content have helped…