Chipotle’s CMO on how the brand quickly pivoted in response to coronavirus
Chris Brandt explains how the QSR changed its entire marketing plan in the past month,…
Browsing: Marketing Analytics
Helping Entrepreneurs Grow Small Businesses in Emerging Markets
While most business research in the developing world focuses on finance, a Stanford professor is…
What Budweiser, Nike teach brands about taking a stand
What Bud got right that Nike did not MavenMagnet presented exclusive data at Advertising Week on…
How to Calculate ROI for Marketing Activities
Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure…
Sales and Marketing Alignment: Why Marketing Leaders Should Step Up
If you’re a CMO or vice president of marketing, sales and marketing alignment is likely…
Why You Should Rethink the Purpose of Your Marketing Analytics
If there is a marketing hell, and if there is a road that leads to…
How to Build a Brand from Nothing
In Leo Widrich’s first few months as co-founder of Buffer, he wrote two to three…