Five ways to take your marketing automation further with AI
AI could lead to an economic boost of $14 trillion in additional gross value added…
Browsing: Marketing automation
How marketers can find success in brand commerce and retail
The advent of smartphones has fundamentally changed how consumers shop, giving rise to a channel…
The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]
A whopping 91% of marketers agree that measurement of their efforts is a top priority,…
6 ways ad agencies can thrive in an AI-first world
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In…
2017: The year in B2B marketing innovation
As we close in on the new year, columnist Peter Isaacson takes a look back…
Your 2018 Marketing Plan Won’t Work and Will Break the Law: The Threat Posed by GDPR
Marketing departments may not realize the seismic impact a new regulation will have on their…
Adobe Wants to Bring Digital Marketing to Your Car
Company sees opportunity as automakers move toward self-driving cars Adobe Systems Inc. has helped companies…
The 3 Steps of Using Automated Marketing to Convert Leads
Marketing automation gives small businesses and startups a fighting chance. If it’s just your in-house…
Marketing Drives Revenue, and Now You Can Prove It: Radius SVP Shari Johnston on Marketing Smarts [Podcast]
Hosted By: Kerry O’Shea Gorgone Broadcast: Wednesday, May 03, 2017 Length: 26:00 Download Podcast Save…
The Five Most Important Digital Marketing Skills for 2017
As marketing technologies, channels, and platforms evolve, the skill sets of digital marketing professionals must…