Does Language Really Matter in Marketing?
The way in which we communicate in marketing is, mainly, done through language. Yes, non-verbal…
Browsing: Marketing Campaign
Forget ROAS, It’s All About ROMI Now
Your ad spend is only a fraction of your investment. To figure out the true…
5 Productivity Hacks to Become a Better Marketer
Picture this: It’s Monday morning. You’re in your office, sipping your morning cup of coffee.…
Lenovo Tells Consumers To ‘Skip The Sevens’
Lenovo and Motorola are thinking that maybe seven isn’t such a lucky number for consumers.…
8 ways to help your social media manager help your brand
Whether you are promoting a small or large business, social media can be an effective…
Hospitality Branding: Revisited!
Wyndham remakes economy brand Wyndham Hotel Group is elevating the economy brand. The hospitality giant, which…
Cracking the Search Engine Code
Bottom Line: E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements…
‘A teleportation experience’: How brands use Periscope to amplify marketing campaigns
What do scenes of summer fun, cannoned collisions, and a skydiving stunt have in common?…
Brand strength relies on stability, consistency and trust, says Breguet exec
In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell…