Effie analysis: How premium brands use marketing to survive recessions
Economic turmoil is a certainty for 2021, as the pandemic disruption shows little sign of…
Browsing: Marketing Director
Time for business (and brands) to step up
Business is now the most trusted institution globally, according to the 2021 Edelman Trust Barometer…
Why brands need ‘cultural intelligence’
Traditional approaches to strategy underestimate, or ignore, the effects of cultural trends – but the…
CADBURY DEFENDS AD FEATURING GAY COUPLE SHARING CREME EGG, AFTER A TWITTER STORM
Mondelez-owned Cadbury has defended a new U.K. campaign for its Cadbury Creme Egg, in which…
The Best Times to Post Your Social Media Updates in 2021 [Infographic]
When should you be scheduling your social posts to maximize engagement and response? While individual…
6 Qualities Great Innovators Share That Keep Them Inspired Over The Long Term
Forward-thinking individuals have a number of things in common. For one, they innovate—usually not once,…
Ideas are nothing; doing is everything: five tips for getting your creative project off the ground.
Editor’s note: This is part of a series about creative ways to reinvigorate your life in…
How to Perform a Social Media Competitive Analysis
In social media, a little spying on your competitors can go a long way. A…
It’s About Time: Six Tried-and-True Ways to Extract Content From Your SMEs
Content creation is one of those tasks organizational leaders must do but rarely find the…
General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…