How brands are experimenting with wearables
5 New Marketing Trends Brought to Us Via Wearables: 2017 Edition In an increasingly technological…
Browsing: Marketing Technology
The adtech stack: a marketer’s guide to buy-side technology
Sound, top-level knowledge of the core technologies used to buy media programmatically will help marketers make…
Revolution in the attention economy: putting the customer before the tech
Chris Rhyss Edwards says the biggest challenge with marketing technology is not the tech itself,…
What ‘ Pokemon Go ‘ can teach advertisers
A fundamental human need for community may be the next big opportunity for marketers According…
Mad Men Versus the Nerds
Ad agencies have had to endure the rise of the geeks as Google and Facebook emerged as…
Marketing tech: changing the way budgets are spent
As technology recasts marketing budgets, has Bellwether become outdated and do we need a measure…