As In-House Agencies Become The Norm, The Opportunities For Outside Agencies Evolve
According to the In-House Agency Forum (IHAF) and Forrester Research, who co-fielded the new study, “State…
Browsing: Marketing
Johnnie Walker serves up frozen scotch inspired by Game of Thrones’ White Walkers
Johnnie Walker has worked with HBO to deliver a limited-edition product themed on hit TV show Game…
5 marketing musts to drive business success
Beth Comstock, American business executive and current Vice Chair of General Electric, once said: “Marketing’s…
Employers Are Looking for ‘Influencers’ Within Their Own Ranks
Some businesses, concerned about unreliable social-media personalities, are turning to their own employees and customers…
Shared Goodness Promise: 5 Questions With Jeff King, Sr. Director, Hershey
The Hershey Co.’s corporate social responsibility program has set out a new Shared Goodness Promise, which strengthens…
LYFT WILL PAY YOU TO DITCH YOUR CAR. WILL IT WORK?
WHAT WOULD IT take for you to give up your car? An all-access pass to a…
See Mailchimp’s weird new branding
While other software giants are simplifying their branding, Mailchimp is keeping it quirky. As companies…
GOOGLE STILL ISN’T WHERE BRANDS WANT IT ON VERIFICATION, BUT IT TAKES (AND GETS) CREDIT FOR TRYING
Twenty months after Procter & Gamble Chief Brand Officer Marc Pritchard called on digital players…
Marketing to Digital Natives: How Brand Loyalty Is Changing
Brand loyalty used to be something companies could rely on to grow and retain their…
Gap Inc. unveils its first new brand in more than a decade
Gap Inc. introduces Hill City, a performance menswear brand. Will it help buoy the company’s…