Six sells – Adam Ferrier on attention, measurement and the six second ad
To clear up a year of experimentation with ad formats, Marketing speaks with Adam Ferrier about six-second…
Browsing: Marketing
Quality over quantity – how content marketing lost its shine
Content marketing is in poor shape, and attempts to please everybody appeal to nobody, says Brian…
Why Every Business Will Soon Be a Subscription Business
Everything you purchase — from transportation to entertainment to groceries — will soon come with…
How to Avoid Miscommunications & Email Like a Real Human Being🙌
You can add all the smiley faces you want: what really leads to miscommunications is…
Amazon is testing an attribution pixel, a key step in rivaling the duopoly
Amazon wants to leave marketers without doubt that its ads are better than those of…
Entrepreneurship Myths: Why You Likely Won’t Be Rich and Famous
There’s a common narrative that to be successful in business or as an entrepreneur, you…
New Balance is watching you
This fashion week, the sportswear giant will use AI to observe pedestrians. But it’s not…
53% of consumers more likely to purchase from brands that are transparent on social media
Dive Brief: Eighty-six percent of surveyed consumers think transparency from businesses is more important than…
Retail reimagined – how smart brands leverage data to maximise exposure
Marketing speaks with Westfield’s Bronwyn Cooper and BrandSpace’s Jonathan Case about how smart brands are reimagining…
Amid the Fantasy, Comic-Con Tackles the Real World
In this opinion piece, Knowledge@Wharton’s Technology and Media Editor, Kendall Whitehouse, looks at some of…