The advantage of Artificial Intelligence in market research
An issue across every sector, from market research to employee engagement and government relations, is…
Browsing: Marketing
Fashion startups are making use of luxury brands’ unsold styles
Elevated Layers, set to emerge from beta mode late this month, plans to provide high-end…
Measuring Sponsorship ROI: Marketers’ Favorite Metrics
Most marketers do not have a standardized process for measuring the return on investment (ROI)…
MORE THAN ONE: USING MULTIPLE VIDEO PLATFORMS TO MONETIZE CONTENT
People are watching videos more than ever before, but there’s more than one platform available…
HIT A PLATEAU? 3 THINGS THAT MIGHT BE MISSING FROM YOUR BRANDING
According to these experts, there are a few common culprits behind lackluster branding. Read on…
Marketing Data Isn’t Just for Ads Anymore
What the marketing department knows can help the whole company make better decisions Digital transformation…
How a Twitter Audience of One Can Drive Business
Jack Kosakowski, CEO of the U.S. divisions of Creation Agency and SkillsLab (@JackKosakowski), argues in…
Gone in 0.06 seconds
Embrace your customers’ unconscious decisions, writes Gavan J Fitzsimons We are waking up to unconsciousness. Over…
Most B2B Businesses Are Barely Even Marketing: ‘Bullseye Marketing’ Author Louis Gudema on Marketing Smarts [Podcast]
Hosted By: Kerry O’Shea Gorgone Broadcast: Thursday, August 02, 2018 Length: 23:36 Transcript Download Podcast Save…
No one cares about your logo
Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what…