Breaking out of advertising’s zero-sum game
LONDON: Campaign effectiveness has been declining even as the levers are in place to increase…
Browsing: Marketing
Is data really the new oil?
If data really is the new oil then it’s high time advertising started learning lessons…
7 Ways Brands Are Evolving Their Message For Digital Video
Consumers sure are hungry for their daily digital video. Today, they spend almost 83 minutes…
What Bathroom Amenities Can Tell Us About Luxury Hotels
Hotels can spend a surprising amount of time on bathroom amenities. Why? Because guests —…
Who should brands partner with: Celebrity influencers or everyday influentials?
Platforms like Snapchat, YouTube, and Twitter are losing appeal with influencers and brands as many…
Malls are using tech to win a big share of buyers’ wallets
Starting July, consumers visiting any of the half-a-dozen malls operated by DLFNSE -0.05 % will…
7 surprisingly brilliant details from Target’s new design brand
You’ll wish every product had these loving little touches. Target’s new Made By Design line offers simplicity…
Only half of consumers can identify a single charitable brand
A sharp drop in the number of consumers are able to identify a single brand…
Pick of the week: Bwin delivers a masterclass in making advertising entertaining
We’re going to get overwhelmed with World Cup-related advertising so it’s difficult for brands to…
The Future of Advertising Is In the Hands of Ad Blockers
Young adults are hungry for the ad industry to be better. They are right. “I block…