How Twitter’s expanded video programming slate supports your marketing strategy
In a fragmented media environment, video on Twitter helps capture your audience’s attention. n today’s…
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Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the…
Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]
What exactly does “email personalization” mean? For some brands, it means including first name in…
VR and advertising: How brands can start planning now
At first, virtual reality seemed like a niche technology that would cool off after a…
Think With Google: 53 Percent Of Smartphone Users Don’t Have Their Favorite Brand’s App Installed
Apps are an important data source and communication channel for brands. So how do they…
Long-Form Brand Films Embrace the Art of Dance to Connect With Consumers
Apple, Uniqlo and Rag & Bone use movement to spread their message In early February,…
Airbnb Designed Its Own ‘Playful’ Font to Unify Its Look Across All Platforms
Creating a font for UX design is more important than ever before Airbnb has a…
5 ways brands can win in the “don’t just sit there” economy
The first part of 2018 has blown the lid off of a long-time conversation around…
How Spotify Broadens Your Musical Tastes
New research shows that streaming music subscribers listen to a more diverse array of artists…
How TV Advertising is transforming
Innovation Is Fueling A Broadcast Renaissance At the 2017 IAB Annual Leadership Meeting, Marc Pritchard,…