How can brands embrace culture and consumerism?
Brands can’t remain disinterested in social issues any longer. They can’t bury their heads in…
Browsing: Marketing
What Marketers Should Know About Personality-Based Marketing
Communicators and marketers can now adopt a personalized approach to their work, ideally one based…
Money is sexy, so why is finance boring? – Mastering the art of marketing money
How do you advertise financial services when nobody wants to talk about them? Jac Phillips…
Digital Dom-inance: 5 Questions With Domino’s CDO Dennis Maloney
Now that it has passed Pizza Hut for the title of No. 1-selling pizza chain…
3 strategies for content marketing personalization
Personalization is one of the top features that consumers like to see online. Accenture reports that…
Blockchain looming – how will your brand hold up against forced authenticity?
The blockchain blues – how forced transparency will transform the industry Will forced authenticity bring…
Brands That Use AI To Enhance Marketing (Infographic) 2018
We all know how marketing can enhance sales. However, enhancing marketing requires real skills and…
The PRomise, The PRospect, The PoweR of Celebrity PRanding!
It’s PRime Time! The PRomise, The PRospect, The PoweR of Celebrity PRanding A layer. Then another layer. The stack effect.…
Marketing Technology Is Transforming the Way Brands Work With Influencers
Opinion: AI-powered discovery can help identify trustworthy talent Influencer marketing is currently undergoing something of…
How Leading Brands Are Closing The Loop For Smarter In-House Programmatic Buying
Spoiler alert: This is not another list discussing the five or six reasons why you…