Unbranding Is Dumb
Brand-free branding is the latest marketing trend, but it ignores the qualities that makes companies…
Browsing: Marketing
American Express Gets Its First New Logo In Over 40 Years
You might not even notice the redesign–and that’s the whole point. American Express has a…
Technology has upended the world’s advertising giants
Advertising agencies are under pressure to change archaic and inefficient elements of their business models…
How to personalise brand content for higher engagement
3 strategies for content marketing personalization Personalization is one of the top features that consumers…
Brands that rely on Facebook face an uncertain future
This Startup Built Its Brand On Facebook. Now It Can Never Leave. While scrolling Facebook…
AGENCY OF THE FUTURE: SURVIVAL OF THE FITTEST
Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It…
WHY PARTNERSHIPS ARE AS IMPORTANT AS EVER IN ADVERTISING
Looking around the ad industry these days it’s easy to get discouraged. Advertising, once a…
Gender-neutral brands for kids are on the rise
MARKETING TO PARENTS OF ‘THEYBIES’ IS NOW A THING The new buzzword in parenting is…
Integrative Research: The Key to Successful Marketing in the Age of Customer Experience
The accelerating pace of disruption to business models means brands must be agile enough to…
With new digital campaign, eBay Fashion aims to reposition in the face of competition
As eBay Fashion attempts to establish itself as a viable retail player in the Amazon age,…