Most Companies Haven’t Adopted Emerging Technologies Yet
Blockchain and AI generate buzz, but uptake is incremental merging technologies like blockchain and artificial…
Browsing: Marketing
Making the most of Facebook marketing
5 tips for optimizing your Facebook campaign Advertising on social platforms such as Facebook has…
Advertising Agencies Need to Take Back Creativity
In the 2017 Forbes survey of Top 10 Big Companies Millennials Want To Work For, The…
Haier Unveils Its Vision for the Connected Smart Home
Not exactly a household name to most consumers outside China, Haieris the world’s leading producer of…
Is This The Logo Of The Future?
A new app called Weird Type renders text in augmented reality. It’s a glimpse of…
How to Price a Marketing Proposal: Four Proven Approaches
Conversations about pricing can be uncomfortable, but they’re a necessity for every marketer. Figuring out…
Amazon didn’t kill Toys ‘R’ Us. Here’s what did
Don’t blame Amazon for the death of Toys “R” Us. It’s true, online shopping didn’t…
The Influencer Content Barometer: Mr Ben Brown, Desi Perkins and Matt Stonie video campaigns reviewed
As influencer content grows in stature within the marketing mix of the biggest brands in…
Branding Boot Camp: What to Do When You’re Doing Too Much
Contributor Jessica Abo sits down with branding expert Kathleen Griffith in a special four-part series…
Busting shopper marketing myths
LONDON: Rules of thumb and consumer heuristics can be useful, but marketers need to take…