How to master copywriting for SEO
In 2018, you need to understand copywriting and SEO– and a whole lot more – to…
Browsing: Marketing
Google brings AMP to email: What does this mean for email marketing?
Have you ever counted the number of premature obituaries you’ve read for email? The platform…
There’s a Reason You’re Seeing Those Doughnut GIFs
Tenor, the popular GIF search engine, is charging brands six figures for better placement. On…
With an eye on TV ad budgets, YouTube debuts search-based video ad targeting
Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based…
Meet The Developer Who Wants To Be The Tesla Of Housing
Is America ready for a passive house revolution? Justin Palmer is betting on it. Even…
Why Ad Buying Terminology Needs Standardization
Analysts waste too much time relabeling data sets Decoding ad tech lingo can be a…
The Data Revolution Is Changing OOH
It’s a Friday afternoon in the mall, and shoppers are going about their business, buying…
The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception
Diageo’s Jane Walker brand launch fell flat with female consumers — here’s why. When the…
‘Make TV more like digital TV’: Networks are removing clutter to improve TV viewing
Digital platforms are behind the growing trend in the TV industry to reduce commercial time.…
Branded Podcasts Are The Ads People Actually Want To Listen To
Brands aren’t just blanketing podcasts with discount codes—they’re taking over entire podcast series in the…