Would Consumers Rather Lose Their Phones or Their Wallets?
How important have smartphones become to modern life? Would consumers rather lose their phones or…
Browsing: Marketing
Overall Ad Awareness Down, But Amazon Tops In Brand Perception
Ad awareness was down across the board for the brands with the highest ad awareness…
Ads That Don’t Overstep
The internet has dramatically expanded the modern marketer’s tool kit, in large part because of…
All Customers Are Not Created Equal
Inspirational books and armchair advisors often make the mistake of taking simplistic memes and applying…
Dentsu’s 2018 ad spend forecasts ‘show a market in transformation, but not recession’
Dentsu Aegis Network’s latest advertising spend forecasts predicts Asia Pacific ad spend growth will accelerate…
Facebook to demote business, brand and media posts in news feed shake up
Facebook is preparing the ground for a significant shift in emphasis over how its news feed…
Going Mad For Micro: The Continuing Evolution Of Influencer Marketing
Influencer marketing has certainly evolved over the past decade. From the mommy bloggers creating a…
Adidas releases limited-edition trainers that match Berlin subway seats
Adidas Originals has collaborated with Berlin’s public transport network Berliner Verkehsbetriebe to launch a pair of trainers that…
10 audio marketing trends for 2018
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli,…
Ikea’s New Ad Is A Pregnancy Test You Pee On. Really.
“Peeing on this ad may change your life,” promises Ikea in a new print campaign.…