How to Unlock Your Marketing Career Potential in 2018
In 2018, as customers grow ever more sophisticated, marketers can no longer rely on the…
Browsing: Marketing
The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]
A whopping 91% of marketers agree that measurement of their efforts is a top priority,…
How Marketers Are Turning Your Car Into a Branded Experience
Using voice and the IoT to reach consumers While autonomous cars won’t be in every…
Why AI Is the New Battleground for Brand Marketers
Embracing consistency and effective frequency Most brand experiences will be delivered through AI by 2025.…
CHANGING THE SNACK WORLD, ONE EPIC PRODUCT AT A TIME
EPIC Provisions’ co-founder on the challenges of bringing an original product to market. It was a…
Frito-Lay CMO says marketers need a listen-first mentality to be successful
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want…
How KFC is Boosting the ‘Value’ of Colonel Sanders
KFC certainly keeps coming up with novel ways to refresh Colonel Sanders. Faced with the passing of the…
‘Alexa: How will voice impact my mobile marketing?’
Don’t get left in the dust. Columnist Kristin Cronin believes that as voice continues its…
5 Reasons Personal Branding is Non-Negotiable for 2018
Personal banding is content you can control. So, get out there and control it. Why…
How Does a Marketing Leader’s Personal Branding and Thought Leadership Grow Their Company?
Your marketing leadership’s personal branding and thought leadership are a cornerstone of your company’s growth…