Macy’s Emotional Holiday Ad Tears a Page Out of the U.K. Retailer Playbook
Let there be light It’s time for Macy’s entry into the holiday advertising arms race:…
Browsing: Marketing
How Public Relations Pros Influence The Influencers
Remember the time you emailed Bill Gates and he agreed to speak at your office…
Mars CMO Andrew Clarke: ‘challenge orthodoxy, do the reverse’
Mars chief marketing officer Andrew Clarke says that marketers and brands need to fight back…
How the Hollywood Sign Went From Temporary Billboard to Symbol of America’s Showbiz Capital
Its iconic letters stand among the most successful branding ever Peg Entwistle had come 3,000…
How to Market Yourself Like an Artist
Creatives are masters of reinvention, personal branding and storytelling. It’s time the business world paid…
What’s your content marketing mission statement?
Content marketing is one digital tool that lives up to the hype. It’s an indispensable…
Generational Marketing Segmentation Is Broken: Have We Forgotten Baby Boomers in Our Race to Lure Millennials?
Everywhere we turn today, marketers are clamoring for millennials. Every piece of advice, every “how-to”…
Could “Just Do It” be the best brand story ever?
How Nike Tells Its Brand Story Across Multiple Channels The idea of brand storytelling sounds…
The Soul of a Brand: 5 Questions With Microsoft Brand VP Kathleen Hall
The first Brandemonium conference and festival took over downtown Cincinnati, Ohio, from Oct. 11-14. The so-called “SXSW for Branding”…
Not All Influencers Are Created Equal
Opinion: 38 percent of marketers are unable to tell whether influencer activity actually drives sales…