How to Choose a Font for Your Brand [Infographic]
A brand’s font choice is like the plumbing in your home: You don’t think much…
Browsing: Marketing
Four Essential Success Factors for Transforming Marketing Into a Center of Excellence
Marketing accountability—the ability to measure the marketing organization’s contribution to enterprise value—remains a critical issue.…
LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]
We’ve posted before about ad targeting on Facebook and Instagram and Twitter. Now the folks at influencer marketing…
A Better Way to Track Shoppers Offline
Associate Professor Stephan Seiler shares how online tools can help track consumers in the real…
Big Ideas Are Getting Harder to Find
Stanford economists show productivity has not matched increases in research and development. Modern-day inventors –…
The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On
We know content is king. But when putting together a successful content marketing strategy, there are…
Audience-based planning is the next battleground for media agencies
As media becomes more fragmented, the days of relying solely on panel data from comScore…
Three Characteristics of a Winning Digital Strategy
The right digital strategy needs to be specific to your organization, but a good one…
Looking for an Uber? Book it through Snapchat’s ‘context cards’
(Reuters) – Snap Inc’s Snapchat on Tuesday introduced “context cards”, a new feature that will…
As voice search erupts, brands must find their place
As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into…