Prepare For A New Kind Of Ad To Take Over Your City
To promote the iPhone 8, Verizon and Snap are launching an augmented scavenger hunt–a trend…
Browsing: Marketing
Blockchain marketing technology has arrived and is about to explode
When you think of blockchain, you usually think about cryptocurrencies like Bitcoin, Ethereum, and Litecoin.…
How to Calculate ROI for Marketing Activities
Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure…
10 Marketing Lessons From Apple (Infographic)
There’s a lot to learn from one of the world’s largest tech companies. Brainstorming ways…
In Search of Growth, Nike Personalizes Its Brand Experience
New York City’s new Nike By You studio—launching on September 16th—will be the brand’s epicenter for customization…
Do brands matter? How meaning and marketing are shifting definitions
Gavin MacMillan ponders the role of brands in 2017, and introduces us to the idea…
PR in Seven Easy Steps for Startups in Emerging-Technology Markets
You just got the green light to create a public relations program for your startup.…
How to Work With YouTube Influencers
Have you considered collaborating with YouTube video influencers? To discover how to work with influential…
Lululemon’s first men’s campaign challenges traditional perceptions of masculinity
Lululemon’s first ever men’s campaign aims to challenge traditional perceptions of masculinity. Canadian activewear brand…
HP’s PC chief Ron Coughlin talks regaining PC share, targeting gamers, and expanding to VR
PCs aren’t dead yet. Just ask Ron Coughlin, head of HP‘s computer business. The Palo Alto,…