How Rent-A-Center leverages its online community for brand decision-making
The furniture and electronics firm has an “Inner Circle” of more than 3,000 members to…
Browsing: Marketing
By the Numbers: Coca-Cola’s Times Square Billboard
Coke has been advertising in New York’s Times Square for 97 years, but never as big—and…
9 Ideas Shaping The Future Of Design, According To Ideo, Microsoft, Autodesk, MIT, And More
“Our profession is in between ‘utopia and oblivion.’ It will be oblivion if we continue…
Adobe Wants to Bring Digital Marketing to Your Car
Company sees opportunity as automakers move toward self-driving cars Adobe Systems Inc. has helped companies…
How Phone Calls Can Help Insurance Marketers Increase ROI [Infographic]
Let’s be real: Nobody enjoys buying insurance—from car to home to health… Buying insurance is…
BUILDING A BETTER BRAND: HOW MARKETING FIRM BRAND AID TELLS A STORY
Brand Aid founder Renya Nelson on how she built her marketing and branding firm and…
Why I’m expecting big things for Siri
Apple’s on a mission to turn its cheeky voice assistant into a powerful platform in…
Future-watching: megatrends every marketer should be keeping an eye on
Michael Valos and Alvin Lee explore megatrends in tech, culture, society and institutions. “If by…
The Top Airline Co-Branded Cards to Have in 2017
Most folks already know that if a particular airline sees a good chunk of your annual travel, it’s…
10 Ways to Use Chatbots for Marketing and Sales
Chatbots have become increasingly popular as messaging applications have become the way brands reach consumers.…