Navigating the crowded seas of marketing technology solutions
With an exhaustive list of martech solutions to choose from, how do you decide which…
Browsing: Marketing
The Most Important Attributes of Effective Online Influencers
Consumers say they are most likely to trust online influencers who come across as credible…
Is There Such a Thing as a ‘Brand Fail’ Anymore?
When Saturday Night Live devotes an entire sketch to lampooning your new ad, it’s a…
Influencers vs. thought leaders and the rise of image analytics
Influencers and thought leaders aren’t one and the same. Contributor Will McInnes takes a look…
Why digital brands are flocking to TV ads
Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads In recent…
Got a Complaint with Brands? Take It Up on Social Media
A recent survey finds many people say it increases accountability for businesses Data from social…
Selling With Video: YouTube and Facebook Video Marketing
Want to create a sales video that converts? Looking for expert tips about building rapport…
Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising
The group Truth in Advertising is asking California regulators to investigate Gwyneth Paltrow’s wellness empire…
Augmented reality’s future isn’t glasses. It’s the car
In the next seven years, true augmented reality will likely not become mainstream anywhere, except…
Science Explains Why You’re Addicted to Social Media — and How to Break That Addiction
Entrepreneur Network partner Ben Angel knows exactly why you can’t go a minute without picking…