Move over, millennials: Gen Z agencies are on the rise
Millennials, which have been called the most studied generation to date, have gotten so much of the…
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Humans have much to teach AI about the smart home
Artificial intelligence has attracted broad attention lately, but most of the conversations surrounding this topic…
Here’s Why Influencers Are Making Bank
And driving up engagement levels for brands in the process Influencers are driving engagement with…
Analytics approaches every marketer should know #1: Descriptive analytics
The term analytics is rooted in the ancient Greek word for ‘breaking up’ or ‘setting free’ and was…
What influencer strategy is right for your brand?
Influencers Are Like Rocket Launchers for Your Brand Good influencers act fast, are highly visible…
Learn the Steps You Can Take to Protect Your Brand Safety
In an attempt to fight back against an ad fraud industry that cost companies $7.2…
Embrace the Backlash, and Behave Like Your Brand: How to Really Activate Brand ‘Purpose’
One of the biggest marketing themes and talking points of 2017 has been about driving purpose.…
The Golden Age Of UX Won’t Last. Here’s How To Prepare For What’s Next
Great UX abounds. How will UX designers continue to prove their value? When I started…
How Augmented Reality and Virtual Reality Are Changing Things for Marketers
Every so often, new and shiny marketing objects come along and become the subject of…
Everything You Need to Know About Using Video in Social Marketing [Infographic]
The use of video in social media has exploded over the past few years, and marketers are…