How blockchain technology will revolutionize advertising
The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World:…
Browsing: Marketing
Chatbots bring new income stream to ecommerce
Growing revenue is a constant battle for ecommerce websites. This can involve fine-tuning processes by…
Creative Collaboration and All That Jazz
The world of jazz can offer content creators some lessons about creative collaboration, including the…
Converse gifs up Millie Bobby Brown for new back to school campaign
Converse is helping kids gear up for school with a new collection of apparel, shoes and…
Martech and ad tech: Challenges and opportunities
What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out…
LEGO logic rocks marketing automation
Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a…
Designers Are Forgetting One Major Element Of The Design Process
What do you do with broken products? You fix them. What do you do when…
Meet The Backscratchers: how a team of ‘fixers’ are challenging the traditional agency model
Jody Orsborn was working for an LA music production company when the idea came to her to…
Linqia unveils ‘first’ platform for predicting influencer engagement
Company says its newest AI layer builds on its five-year database of engagement performance, where…
How Video Platforms and Brands Are Courting the Next Generation of Internet Stars
There’s a talent grab going on for content creators As an up-and-coming actress-comedian, Laura Clery…