Stick with your schtick: three keys to brand consistency
Consistency is the backbone of brand success, but many brands are leaving it behind. Susanna…
Browsing: Marketing
Survival of the real brands: New York Times global COO on winners and losers in the digital revolution
Dr James Slezak tells the story of how the New York Times has thrived and other brands…
Engagement: the key to marketing when nobody wants to be marketed to
Listening, learning and engaging are the three steps to marketing success today. But it’s easier…
Smirnoff slams Trump’s Russia relationship in punchdrunk, brilliant ad campaign
Smirnoff just served America a massive glass of IDGAF on the rocks. The vodka company’s…
Report Finds Trust Lacking In Media Agency-Client Relationships
A new report from media consultant ID Comms finds that media shops continue to be…
Principles of Good Marketing Dashboards: Rethinking the Purpose of Reporting
Your team has finally done it. After nearly five years of blood, sweat, and toil,…
Will VR Ever Be Mass Entertainment?
Exorbitant costs, confused customers, and fire risks: bringing VR to the people is proving tricky.…
Creative destruction: Which side are you on?
Driving through small-town South Carolina on my way to a conference, I spotted a charming…
THE TOP SOCIAL MEDIA VIRAL MARKETING STUNTS OF 2017
From the #BowWowChallange to the most creative Oscar Best Picture creations, people love expressing themselves…
WPP’s Sorrell singles out Amazon’s Alexa as leading edge of new data-driven threat
WPP chief Sir Martin Sorrell has singled out Amazon’sAlexa personal assistant as providing one of…