Out-of-home ads experimenting with consumer interaction
Not your father’s billboards: Interactive out-of-home is coming of age It’s not just that billboards…
Browsing: Marketing
Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]
A study by the Advertising Specialty Institute found that “promotional products are one of the most…
Influencer Marketing: How to Scale Your Social Media Exposure
Wondering how to increase your business’s reach on social media? Have you considered partnering with…
What Facebook, Google, And Tinder Would Look Like With A Brutalist Makeover
Brutalist UX is a growing trend. It may also be smart design. In UX, as…
Celebrity Endorsers Are Not Influencer Marketing
It is time to stop calling Kendall Jenner an “influencer.” Jenner and hundreds of other…
Airbnb CMO Says Marketing Industry Can’t Wait Any Longer to Diversify Workforce
Airbnb’s Jonathan Mildenhall calls on marketers to demand the hiring of more women and people…
These Color-Changing Tattoos Monitor Your Health, No Wearable Needed
Researchers at MIT Media Lab and Harvard Medical School teamed up to create tattoo ink…
Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right
You’d think customer engagement wouldn’t be all that difficult. They’re customers, after all. They’re already…
Social Media Endorsements: Where Will Marketers Draw the Line?
What if advertisers found a stealthy new way to get their pitch across — a…
Seven brilliant ways to brand yourself
Get ready for greatness with these smart personal branding ideas. When I was growing up,…