More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media
Most consumers want brands to be honest and friendly on social media, not snarky and…
Browsing: Marketing
Sales and Marketing Alignment: Why Marketing Leaders Should Step Up
If you’re a CMO or vice president of marketing, sales and marketing alignment is likely…
Study: Nine Video Ad Exposures Maximize Purchase Intent
Video ads are more effective the more often viewers see them — but advertisers also…
Balancing free expression and brand safety can be difficult
Facebook’s Leaked Content Guidelines: What Marketers Should Know A leaked document published by The Guardian…
What Does Helvetica Taste Like? Finally, We Know
The typeface everyone loves–or loves to hate–is now a coffee. Helvetica. It’s the most famous…
Can A Font Be A Whole Brand? YouTube Thinks So
With the launch of YouTube TV, Google wanted to make a statement. And it made…
It’s Time to Take the Brand Out of Branded Content
Behind-the-scenes storytelling trumps taking the leading role A young and adored celebrity supermodel breaks free…
Branded Content spurs one-third of 18-34s to buy
1 in 3 Internet Users Has Made a Purchase Based on Sponsored Content Internet users…
Riding Shotgun With Uber CEO Travis Kalanick
In this exclusive excerpt from Adam Lashinsky’s new book, Wild Ride: Inside Uber’s Quest for…
How Sophisticated Branding Aims to Make You Rethink Cannabis
As the marijuana industry begins to mature, purveyors recognize the need to separate themselves with…