Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product Design
For Roshi Givechi, partner and executive design director at global design consulting firm IDEO, the…
Browsing: Marketing
The Danger of Assertive Advertising
Researchers find that ads that tell consumers what to do often end up turning them…
7 Reasons Why Spending Money on Experiences Makes Us Happier Than Buying Stuff
That fancy car in your driveway probably doesn’t make you smile as often as remembering…
Exclusive: Behind Fluent Design, Microsoft’s Vision For The Future Of Interfaces
[Image: Microsoft] BY KELSEY CAMPBELL-DOLLAGHAN6 MINUTE READ Bojana Ostojic was working on Microsoft’s experimental mixed…
How to Tell Your Story
A five-step guide for how to build and develop a compelling narrative, that can be…
Thinking mobile-first with Facebook’s head of marketing science
Marketing speaks with Steve Lockwood, head of marketing science at Facebook, about how advertisers can enhance their strategy,…
What Can Brands Learn From The Banking And Finance Revolution?
We’re in the middle of a global banking and finance revolution. Consumer attitudes to banking…
What Time of Day You Should Write Marketing Emails to Avoid Mistakes [Infographic]
Bad news for night owls: Marketing content drafted at night contains more mistakes than content…
Are Marketers Missing Opportunities to Seize Consumer Micro-Moments?
We search the Web every day for things we need, things we want—tutorials, inspiration—and endless…