Direct programmatic rising as brands seek more placement input
With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic Bots, fraud…
Browsing: Marketing
The Three-Hour Brand Sprint
GV’s Simple Recipe For Getting Started On Your Brand Warning: This is a post about branding,…
The Quick and Dirty Guide to Building Your Startup Brand
How to hack your brand in 24 hours Over the years I’ve developed a lean branding…
Adidas’s Secret Weapon In The Sneaker Wars
The sports brand has prioritized style icons at least as much as athletes—and is getting…
Influencer Marketing is Creeping into Alexa
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa. The massive publishing company Hearst…
The Future Of Social: Crowd-Sourcing And Artificial Intelligence
In 2005, 5% of adults in the U.S. were on social media; today it’s around…
How much will AI change marketing by 2027?
It’s 2027: How has AI changed the way I work? Our brain trust of six…
Native ad spend increased 600% in 3 years, but early adopters are bailing
To combat ad blockers, gain reach, and provide authentic content-driven advertising, the marketing world has turned…
Everything You Ever Wanted to Know about Marketing Communications
I was having coffee with the CEO of a new startup, listening to her puzzle through…
How to effectively bring science to marketing
Brands are adopting a ‘test and learn’ approach to marketing strategy. Recent IPA Effectiveness Awards…