How brands are using Twitter’s ‘featured’ tweets tool
From dealing with pesky trolls to legitimate complaints and everything in between, socially savvy brands…
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How Companies Will Use Social Media In 2017
2016 brought the “reachpocalypse,” and much else besides. Here’s what comes next for the embattled…
Move Over Mobile Phone: The Next Ad Frontier is the Windshield
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and…
Sir Martin Sorrell: WPP has ‘failed’ when first-party data is not integrated and leveraged
WPP’s chief executive Sir Martin Sorrell is hoping to better unite the holding company’s $5bn…
Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
YouTube video bloggers and other independent producers have been a growing part of marketing content…
Can emerging luxury brands compete with the old guard?
Dior, Chanel, Gucci, Rolex, Dunhill, Armani, Vuitton – prestigious names that we all recognize in…
Top brand moments in 2016: 5 CMOs share their biggest milestones of the year
From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share…
LinkedIn Changes: What Marketers Need to Know
Do you have the new LinkedIn experience? Wondering what’s changed? LinkedIn has made it easier…
How advertising is challenging anti-Muslim attitudes
In Year of Anti-Muslim Vitriol, Brands Promote Inclusion The gentle piano music starts as the…
Ten Apps That Will Improve Your Marketing Team’s Productivity In 2017
Photo Credit: Pixabay More and more CMOs are finding themselves overwhelmed by the mounting responsibilities they…