How big brands are inadvertently funding fake news sites
Though they may not even realize it’s happening, some well-known brands are inadvertently funding fake…
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How retail apps can improve user engagement and retention
Application user acquisition is a sizable investment for mobile marketing teams, and that makes retention…
Coffee Wars: Can Revamped McCafé Beat Starbucks?
Just days after Starbucks CEO Howard Schultz announced a leadership shakeup at the world’s biggest coffee chain, McDonald’s says…
Global Digital Ad Sales Will Top TV In 2017, Magna Forecast Predicts
Global digital advertising is expected to top TV in 2017 for the first time, according…
5 Rules of Branding That Will Make You A Sought-After Superstar
Customers stick with companies they like and remember for the long haul. Ask yourself, “What…
3 Unstoppable SEO Trends To Look Out For In 2017
Pay attention to the trends and advancements within the world of SEO as we move…
Influencer Marketing Hit the Mainstream in 2016 (Report)
Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this…
Dunkin’ Donuts, Wendy’s and other brands sound off on what works in live streaming
Live video has emerged as an important tool in the marketer’s arsenal. With streaming video…
How to Position Your Brand as a Trustworthy Guide
If you’ve been following along in the StoryBrand world for awhile, or if you’ve been…
Social media disrupts our notions of literacy
Donald Trump, the First President of Our Post-Literate Age In the wake of the 2016…