Four Steps to Increasing Customer Retention and Loyalty With Social Media
Brands send 23 promotional messages on social media for every one response they give to…
Browsing: Marketing
Five Ways Marketing Analytics Is Broken (and How to Fix It)
Are you tired of spinning your wheels trying to see whether your marketing is working?…
Five Small Business Marketing and Retention Trends and ideas for 2017
Traffic, acquisition, and sales have always been critical priorities for marketers. Yet customer retention also…
Branded videos prove to have significant influence on purchasing decisions
The ever-increasing number of brands investing in branded and mobile video are sure to hear…
Location based advertising gets a new fillip!
Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters Snapchat ads are getting a…
Lyft’s new TV ads take aim at Uber
In Lyft’s new ad campaign, evil corporate men from Ride Corp are trying to slow…
Why You Should Rethink the Purpose of Your Marketing Analytics
If there is a marketing hell, and if there is a road that leads to…
What The World’s Biggest Brands Would Look Like As Weapons
Facebook, McDonald’s, Google, and more look surprisingly at home branding nukes and ICBMs. From below,…
Valuing mobile marketing in an age of ad blocking
After much talk about it over the last few years, the use of big data…
Trump’s Win Has Big Potential Impact on Marketers, Corona to AT&T
While much of the world grappled to understand the implications of Donald Trump’s unexpected election…