The top 40 client-agency relationships last an average of 22 years, finds R3 research
R3 has released its guide to the best client-agency relationships, selecting 40 out of a…
Browsing: Marketing
Ikea Strategy Ditches the Dream Home for the Daily Grind
THE settings for the vignettes are workaday and unassuming: a living room where a man…
Digital word of mouth is the future of advertising
We all know that we’re consuming media in a very different way from ten years…
Dads Feel Neglected By CPG Advertising
CPG marketers are missing the boat with dads, according to a study from Geometry Global.…
What Can Help You Prove the Success of Your Company’s PR Investment
There’s a lot of change happening in the PR industry. Those changes are forcing agencies…
Sponsored content remains ‘primary driver of marketing revenue’ for Linkedin following Microsoft buyout
LinkedIn has posted its first quarterly earnings since Microsoft acquired it for $40bn, revealing that…
Publishers Are Rethinking Those ‘Around the Web’ Ads
You see them everywhere, and maybe, sometimes, you click: those rows of links under web…
10 Ways to Make Your Marketing Meetings More Productive [Infographic]
Most marketers will be involved in about eight meetings per week. Sound like too many?…
360 Video for Marketers: What You Need to Know
Have you tried producing 360 video? Want to discover how to create immersive, sharable 360…
Brand Admiration Is Earned, Not Given: Here’s How to Make It Last Forever
Editor’s note: This article is part of a series exploring the characteristics of brand admiration,…