How to Create a Thriving Ecosystem of Customers, Partners, Advocates, and Influencers
Ask any business today if it’s adopted an ecosystem business model, and you’ll likely get…
Browsing: Marketing
Three Ways Marketers Can Master Strategic Word-of-Mouth
Positive word-of-mouth (WOM) has long been documented as a powerful tool for growth. Happy customers…
How to Create Eye-Catching and Effective Headlines [Infographic]
Well-written headlines have the power to pull in customers who then peruse your content and…
Six Content Marketing Principles You Shouldn’t Be Ignoring (but Probably Are)
Content marketing can be as complex or as simple as you want it to be.…
W Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series
Celebrity entrepreneur Bill Rancic hosts the show The days of the typical commercial, where it…
Embrace innovation, new consumer to future-proof business
Companies should be thinking beyond business’ typical quarter-to-quarter benchmarks, strategizing instead for years or even…
5 Digital Marketing Strategies That Can Help Drive Online Sales
Marketing technology changes rapidly—and if you keep up, it can spell opportunity for you and…
How brands are cashing in on politics
October surprise: When brands enter the political discussion Over the past few months, it’s grown…
‘Consumers Love When We Can Mess With Their Minds’: PepsiCo VP
Brands that are connecting at the speed of culture will win, said Adam Harter, PepsiCo’s VP…
SMS is not email
It is natural to compare SMS to email marketing. Both types of marketing involve sending…