The Most Annoying Things Brands Do on Social Media
Consumers say posting too often is the most annoying thing that brands do on social…
Browsing: Marketing
Is marketing’s ‘cauldron of innovation and chaos’ a ladder to success?: A report from IAB Mixx
The official theme of this year’s IAB Mixx event in New York was advertising’s new…
5 Brands That Are Crushing the Twitter Marketing Game in 2016
Over the past few years, we’ve seen excitement build around shiny new social platforms such…
Balancing on-demand services while maintaining luxury status is vital
Luxury retailers and brands are having trouble keeping up with millennials’ demand for instant-gratification brought…
How to Take Your Sales Copy from Meh to Amazing
Don’t let anybody tell you otherwise. Writing sales copy is hard work. Sure, you’re done…
Why marketing is critical for health care plans
This post is sponsored by LexisNexis Risk Solutions. With the rise of increased data and…
How to engage consumers when they are NOT buying from you
How Two Companies Hooked Customers On Products They Rarely Use Larry Page, CEO of Alphabet,…
Brands see potential in virtual reality advertising
The digital ad industry’s biggest trade group says consumers want to see more commercials they…
Social Success for the CMO: Four Signs You’re Doing It Right
Social intelligence is a vital component of a CMO’s toolkit. Any modern, innovative CMO knows…
Seven Ways Newsletter Marketing Still Works for Professional Services Providers
Marketing rules and tactics for providers of professional services (such as accountants, attorneys, physicians, and…