The rise of eSports’ influence on brands
eSports is a simple concept: competitive video gaming. One team of individuals compete against an…
Browsing: Marketing
Making the case for social media’s marketing value
The hot topic of day two of Social Media Week London was ‘proving the value…
How to invest in better marketing
Use a “bucket strategy” to keep enough marketing cash on hand. The “Bucket Strategy,” made…
Authenticity’s Paradox: If You Flaunt It, You Lose It
A professor discusses his decades of research into the origins, advantages, perils, and future of…
The Data Dilemma
Using big data to tailor ads can backfire with customers. The more spot-on the ad,…
10 Things You Need to Learn From Apple’s Marketing
You’ve never seen Apple engage in a price war, have you? Find out why. Steve…
Brand experience drives up loyalty
LONDON: Brands can increase customer loyalty while also boosting the likelihood of repeat business and…
How to Dress Up Your Product With Naked Marketing
You have spent countless hours and thousands of dollars dressing up your product. It has…
Brand Admiration and the Value of Respect: How to Build a Revered Brand
A few years ago, my wife bought her first pair of TOMS shoes. At the…
Want to Build a Strong Brand? Get Messaging Right. Here’s How…
Messaging—or verbal branding—is as essential to bringing your brand to life as your organization’s name,…