Four Tips for Effectively Training Your Marketing Team
Most marketers strive to communicate as effectively as possible—except, too often, when sharing their knowledge…
Browsing: Marketing
7 Books Every Marketer Should Read Before Selling Anything
I’m the first to admit I don’t know everything about marketing. As a 23-year-old, I’d…
5 Content Strategies That Will Always Work
According to a recent survey by Demand Gen Report, 47 percent of B2B buyers consume…
How to Find Your Most Valuable Customers
Leading companies have always understood the importance of delighting their customers. But not all customers…
The Demise of Advertising Business Models
In a blog post earlier this year, I explored the emergence and evolution of new…
A Digital Dozen: 12 Traits Of The Truly Creative CMO
The rise of data-driven marketing might seem to suggest a corresponding decline in the value…
Two Ways To Prove That Marketing Works
Many non-marketing leaders don’t fully understand why marketing is essential for the company. That’s why…
The Creative World’s Newest Social Good Trend? Food Waste
Food is having its moment in the spotlight. Yes, millennials are dining out more (and…
Articulating the Power of Content Marketing for Brands
Content Source: Demand Metric This article first appeared in www.fuelingnewbusiness.com
How KFC gets the media to do their marketing for them
Last week KFC released a chicken-scented sunscreen, which “sold out” in three hours. You’ll no doubt…