Who Is Falling for Fake News?
New research from Wharton’s Ken Moon and Senthil Veeraraghavan recommends a data-driven solution for social…
Browsing: Marketing
There’s a new Gmail. But can it ever really change?
A redesigned Gmail may have already arrived in your inbox. No, it’s not all that…
Why the design thinking process is so important: a primer
The design thinking process might seem mystifying at first glance—but the five-step process boils down…
The top 10 immersive campaigns to learn from
Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging. This…
What’s the point of Saudi Arabia’s giant sideways desert skyscraper? ‘A big, long symbol of power’
A linear city in the desert is a provocative vision of the city of the…
Email marketing metrics improve post-pandemic
Key email metrics improved during 2021 as the UK returned to some normality post-pandemic, with…
Marketing in the metaverse: An opportunity for innovation and experimentation
Although widespread adoption of the metaverse may take some time, leading brands are already rewriting…
How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a…
Industry Forum: Do advertising awards equate to brand success?
We asked: Do advertising awards equate to brand success? Ali Aboukhreibe Director of strategy, Boopin…
Lessons from Cannes Lions: Making the case for creative effectiveness
Growth, measurement, sustainability and cultural relevance were the key talking points driving the creative effectiveness…