3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you…
Browsing: Marketing
Getting your brand ready for augmented reality
Creative technologist and Asia-Pacific head of AR provider Zappar reveals why brands need to start…
NECESSARY WORDS – THE ART OF LEAN COMMUNICATION
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”…
Push not tear the envelope
Adam Grant’s advice for presenting an original idea Have a groundbreaking idea that you want…
Samsung pushes ‘human’ marketing focus with Olympics campaign celebrating unity
Samsung is hoping its marquee Olympics ad ‘The Anthem’ can break down geographic barriers as…
5 Branding Mistakes No Startup Can Afford to Make
Mistakes are common in the business world. After all, failure often teaches us more about…
Predicting the Future of Email
Is email dead or dying? I think we’re past this silly debate now, and we…
Top 5 brand moments from last week
Artistic collaborations presented opportunities to tell familiar stories in a new medium and with a…
Daymond John’s 5 Best Tactics for Marketing a New Product
So you’ve identified a gap in the market, figured out how to fill it, and…
3 Cost-Effective Ways to Increase Brand Awareness
What’s your business’s biggest problem? It’s not money. It’s not your pricing. And it’s definitely…