18 Movies Every Entrepreneur Should Watch
Yes, Hollywood may dramatize the plight of the entrepreneur. But sometimes the best way to…
Browsing: Marketing
When It Comes to Market Leadership, Be the Gorilla
In their outstanding book, The Discipline of Market Leaders, Michael Treacy and Fred Wiersema argue…
Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your Outreach
An engaging content strategy has been an essential part of many a successful marketing campaign…
Experiential Marketing > Traditional Advertising
Samsung Explains Why It’s Betting on ‘Experiential’ Marketing In an era when many consumers are…
The Braggart’s Dilemma: How to Promote Yourself Without Being a Jerk
Humblebragging, the right way. It may not come easy, especially if you are humble or…
How a French furniture brand activated Pokémon Go across 200 stores
Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to…
Why Bots Are Becoming Brands’ Best Friend
All over the Internet, bots are being heralded as the new apps. CNN, 1-800-FLOWERS, Hewlett-Packard,…
SHOULD YOU LET A YOUTUBER DO YOUR MARKETING?
Influencer marketing, or the concept of getting a prominent online creator to sell your product…
10 Ways To Deliver Better Social Media Customer Service
Customer service has evolved from the telephone to Twitter TWTR +2.02%, from faxing to email to Facebook FB -0.83%,…
5 Steps to Creating a Killer Marketing Strategy
Not every marketing plan is a good marketing plan. There are certain qualities it needs…