Advertising has a terrible reputation, it’s better to rebrand it as content
CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the…
Browsing: Marketing
Marketing now part-art, part-science
Cannes Lions’ Festival of Creativity last week attracted the great and good of advertising and…
Why social brands need custom content strategies
Sebastian Quinn on leading a social media engagement strategy at Hard Rock International Your business…
More Brains Than Budget? Steal These $0 Marketing Strategies.
This story appears in the 2016 issue of Entrepreneur. Subscribe » Ten years ago, Chris…
The style guide imperative for branding
How and Why We Built a Company Style Guide Inconsistency stinks. With writing, it’s the…
Snapchat’s subtle secrets to success
What exactly is so great about Snapchat? By now, you’ve probably heard of Snapchat. It’s…
What Marketers Need to Know About Chat Apps
The rise of social media changed marketing. Now, before some marketers have even fully adapted…
5 INFLUENCER MARKETING TRENDS THAT ARE CHANGING THE GAME
By Danielle Wiley and Allison Talamantez There are many tried and true strategies when it…
Going viral becomes cool again!
WHY IT’S OKAY TO SAY “VIRAL” AGAIN “How are we going to make it go…
Visual Web is the future of digital
At first, the Internet was a source of information offering unprecedented accessibility, depth and breadth.…