The #1 Secret to Building Your Perfect Personal Brand
Some people absolutely hate the idea of personal branding because they think it feels fake…
Browsing: Marketing
The big spurt in e-sports marketing
Perpetually on the hunt for young men, brands are betting on eSports This past week,…
Marketing Is Dead. Long Live Marketing
Marketing as we know it has changed. Today, it’s the consumer who’s in control. To…
Brands moving away from mass-marketing approach
‘Just-in-Time,’ Vs. Mass Marketing, Delivers Higher Marketing ROI “Just-in-time” marketing can deliver a higher return…
Brandspeak: A Brand Becomes a Presidential Candidate—Donald Trump
The world of politics is experiencing rough times as it tries to digest stunning news:…
The Future Of Branding Is Debranding
Branded content camouflages what companies have been trying to do since time immemorial: Sell you…
5 Musts Before Launching Your Social Media Marketing Campaign
When you decide to pursue a social media campaign, it’s natural to get a bit…
Why The Sound Of A Brand Name Matters
Brand names reveal a lot more than you think, as the fascinating science of “sound…
Marketers’ 10 Most Common Copyright Questions… Answered!
I get asked some variation of the same 10 questions on a regular basis, so…
Brandspeak: Why Grey Is The New Black for Keeping Media Out of the Red
The aging of the US population has been a cause for concern among media executives,…