Why should your company invest in video-driven marketing campaigns?
With the introduction of video auto play on Twitter, the launch of video ads on…
Browsing: Marketing
Keeping up with the millennials
Millennials, Gen Y, the internet generation; no matter how you refer to 18- to 30-year-olds,…
Emojis are changing the language of marketing
The last few years have seen an explosion of emoji, stickers, lenses, GIFs, masks and…
5 Expert Tips for Marketing Your Mobile App
If you were going to guess how many mobile apps are available right now, what…
How AI Is Making Its Way Into Marketing
Artificial intelligence is firmly in the spotlight this year as global tech firms continue to…
New marketing metrics are needed for the age of the customer
The way that most brands measure their investment returns from marketing and advertising is still…
Why every brand needs to be a technology brand
To prepare for the Internet of Things, all brands can and should be a technology…
200000 and counting!
Instagram attracts 200,000 brands Instagram, the photo-sharing social media platform owned by Facebook, has reached…
Brands as media owners: can they live up to the hype?
There has been a huge amount of hype about the potential for brands to be…
Brands and the future of contextual content marketing
Uber, Apple and Spotify are shaping the future of contextual content Most of us are…