5 Tips for Communicators to Overcome Their Fear of Metrics and Improve ROI
When people think of social media, they often focus on people and content. Even though…
Browsing: Marketing
The art of building a brand
What Apple And Starbucks Taught Me About Building A Brand When we see an energetic…
Why marketers should rely more on consumer intent data
Google Data Shows Customer Intent Beats Demographics for Modern Marketers Given the size and diversity…
Why brands are focusing on intent and immediacy
Marketing in the Moments, to Reach Customers Online MOMENTS are having a moment in advertising.…
Virtual reality: the phoenix of tech and the unicorn of marketing
We’ve seen a whole bunch of funky media products fall into a shallow pit in…
The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future
Everything You Need to Know Going Into 2016 Unilever spends $7.7 billion on global advertising,…
WHY EMAIL AND SOCIAL CAMPAIGNS SHOULD BE INTEGRATED
Integrating data and processes across business departments is hardly reinventing the wheel, and for years…
Why B2B brands need to embrace social media
Social Media Works for B2B Sales, Too The chief marketing officer at a major technology…
Data-driven targeting is the key to marketing success
The best product in the world, with the best ad in the world, won’t sell…
Broad targeting, penetration strategies key to brand awareness in 2016
New Year’s Resolution: Why getting noticed in 2016 is all about being disruptive, challenging and…