Drivers of brand growth: A deep dive into how advertising works today
Catherine Driscoll, Commissioning Editor EMEA at WARC, introduces a new regional Spotlight that covers fascinating…
Browsing: Marketing
How to Make Thought Leadership a B2B Demand-Gen Dynamo
For B2B businesses, thought leadership is a high-octane contributor to marketing effectiveness—and demand generation in particular. At…
Booking’s Very Expensive Marketing Piece of the Pie
Travel bargain hunters are a fickle bunch, visiting more than two dozen websites on average…
Content research tips: a roadmap for creating great content
You know what content marketing is truly about. It’s a never-ending battle for your customers’ and prospects’ attention.…
3 ways to build fierce brand loyalty
Talent shortages are plaguing companies across the country. What if your customers leave next? In…
10 Consumer Tech Trends to Watch in 2023
We analyzed millions of data points to discover the latest trends in consumer tech to…
Five things that will shape social media in 2023
New year, new trends, same contributor. For the past eight years, I’ve had the opportunity…
Nancy Reagan, the Buddha, and You: On the future of your brand
The Buddha says, “The problem is you think that you have time.” Nancy Reagan echoes…
HOW PHILIPS REORGANIZED 3,000 MARKETERS AMID THE PANDEMIC
CMO’s mission to restructure along customer lines, not products, was already in place, but the…
Asia’s top CEOs embrace change with boldness and resilience
Asia’s top business leaders are navigating today’s shocks with bold moves and a determination toward…