To Succeed on TikTok, Brands Must Become Publishers
Lyft gains traction after adopting this strategy alongside content studio Fallen Media Chao Williams knows…
Browsing: Marketing
Marketing Is Harder Than Ever, But Your CX Doesn’t Need to Suffer
Tactics to enhance your customer experience In speaking to marketers of all stripes—from startups with…
Streamline Your Design Flow with This Massive Icon Library
Sometimes, your design needs to do the talking. There are so many products out there…
Auto-as-a-platform: cars of the future will have smart subscriptions, not gimmicks
Just last week, news leaked from South Korea that BMW would start charging for heated…
Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
Why Today’s Ad Industry Could Never Produce the Next Warhol
Be patient and let unconventional talent find their calling There has been a lot of…
Uber Files: Will the brand pull through?
Industry experts say smart and relevant marketing can help Uber get over the controversy Just…
Brand Snippets by Prof. Anand
Beyond Laptop Marketing – https://youtu.be/NTc3w1VjnNs Market Pyramid – https://youtu.be/xgr4m5kRlbU Marketing Funnel – https://youtu.be/7ucCxj_0-1o Anand Narasimha…
What Separates the Hitmakers from the One-Hit Wonders
Why has Beyoncé had over 60 hit singles since 2003, while Hilary Duff, who debuted…
A guide to TikTok marketing strategy
Just a few years ago, most brands resisted the idea of marketing on TikTok. They…